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Your course
Work through each track in order — complete a module to unlock the next.
Get Started
Put the essentials in place so Durango customers can find you on Google.
Your Business on Google
Claim and complete the free Google Business Profile that puts you on the map.
Get Found Everywhere
List your business consistently across the directories Durango customers use.
Connect Your Data
Connect the free Google tools that show how people find you.
Website Basics
Fix the handful of page details that help Google understand your site.
Build Momentum
Earn reviews, target the right search phrases, and publish content that ranks.
Reviews Engine
Ask for reviews the right way and respond to every one.
Keywords That Matter
Find the exact phrases Durango customers type into Google.
Content That Ranks
Plan and publish helpful pages and Google posts.
Structured Data
Help Google understand your business with schema markup.
Go Further
Speed, competition, links, and a monthly review habit that compounds over time.
Speed & Experience
Make your site fast and easy to use on phones.
Know Your Competition
See who ranks above you and what they do differently.
Links & Authority
Earn mentions from trusted local sources.
Measure & Iterate
Build a monthly review habit that steadily improves your Durango visibility.