40 pts 20 min Completed

Complete every part of your profile

Complete profiles earn measurably more calls and direction requests than sparse ones.

Why this matters

Google rewards complete profiles, and customers choose businesses they can see. Photos and accurate hours are the two things customers check before visiting.

Complete profiles earn measurably more calls and direction requests than sparse ones. Every empty field is a question a Durango customer answers by moving on to a competitor.

Your steps

Check off each step as you complete it, then verify your work.

1.Open "Edit profile" and complete your description, categories, and services.Write the description in plain language: what you do, who you serve, where.
2.Add your website, phone number, and any booking or contact links.
3.Upload your logo, a cover photo, and several real photos of your work, space, or team.Your own photos outperform stock images — customers want to see what to expect.
4.Confirm the profile is complete and appears correctly to customers.

Confirm when done: Confirm each section is filled in and the live profile matches what you entered.

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